Tiffany Red in profile, eyes closed, beside a red rose

About Tiffany Red

I’m a songwriter and artist from South Jersey, but at heart I’m a creator. Whether it’s a song, a movement, an organization, or a product, I’ve always been drawn to the same thing: finding what’s missing and building something to fill the space.

Songwriting is where it started, and it’s still home. Over the years, I’ve written for artists like Jennifer Hudson, Zendaya, and NCT, as well as for Empire and Star on Fox, and my work on Jennifer Hudson’s debut album helped earn it the 2009 Grammy for Best R&B Album. Alongside writing for others, I release my own music independently, most recently a single called “Fallin’.”

In 2020, I spoke publicly about what I’d been paid for my work on NCT’s “Boss.” The song was a success by every measure the streaming era celebrates, yet it earned me a fraction of what Zendaya’s “Replay,” my first hit, had years earlier, and I couldn’t stay quiet about how much the math had changed for songwriters. What began as one honest conversation grew into The 100 Percenters, a 501(c)(3) that provides music creators with resources and advocates for their rights. With the support of Sony Music Publishing, Spotify, YouTube, and many others, we’ve helped hundreds of creators, from funding grants to getting writers out of outdated contracts, and the work has been covered by Billboard, Variety, Rolling Stone, ABC News, and more.

The deeper I went into advocacy, the clearer it became that many of the problems creators face aren’t personal failures but broken systems, and that realization led me to tech. In 2022, I co-founded The Creative Card, where I lead development and design. It’s a free digital ID that gives songwriters, producers, and artists one link or QR code holding their PRO and IPI information, publishing splits, and song credits, so the people they work with have what they need the moment they need it. Our goal is to make music business administration simple.

I speak about this business openly and without a filter, in op-eds, interviews, panels, and online, because I believe creators deserve the truth about how it works. My mission is to help them move with more intention, own their voice, and, together, shift the business.